The anatomy of an affiliate marketing sale

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The anatomy of a sale has not changed over the hundreds of years that we as humans have been selling to one another. First there is the offer, and then there is the counter offer, the exchange of money and the delivery of the product or service, affectionately known as “the close.”

If only it was that simple, right? The problem is that normally a person will never take the first offer and as such most sales people give up and don’t know the anatomy of a sale. When each step in the sales process is handled correctly, the close is the natural conclusion to a successfully followed sales process. If research tells us anything it is that: “You Can Not Take “NO” For an Answer!”

In the anatomy of a sale, most internet marketers or sales people have the following disposition;

* 48% of them will quit after the 1st contact where the buyer says NO.

* 73% will quit after the 2nd contact.

* 85% will quit after the 3rd contact.

* 90% will quit after the 4th contact.

Because of these startling numbers is it no wonder why over 80% of the sales will go to only 10% of the marketers who refuse to take No for an answer. Now obviously in today’s internet marketing world it would be impossible for you to maintain contact with so many people over such a long period of time. That is the reason that we discussed the power of auto responders in our prior newsletter. The auto responder will handle this process for you almost guaranteeing that you will have a sale in the future.

So when you are setting up your email campaign, you want to automatically plan to send out no less than 3 emails where you do nothing but provide the reader with good, valuable, and viable information. By looking at the chart above, you will note that you have already bypassed over 85% of your competition. If you remember correctly we made a recommendation that you do not make a product recommendation except for every 3 to 6 months, now you know why; it puts you ahead of the power curve.

Remember ultimately that your objective is to get people to click through your affiliate link to get them to buy a product or service. How you go about doing that is totally up to you. I would recommend that you do some further research into the art of the sale and how to do the soft sell. The most powerful tool in your tool box is the auto responder. Make sure that you use it.

An interesting corollary statistic that coincides with the above chart is that:

* Only 2% to 3% of the people will buy at the first to second sales contact.

* Only 3% to 5% of the people will buy at the third to fourth sales contact.

* Only 6% to 8% of the people will buy at the fifth to sixth sales contact.

* Only 8% to 10% of the people will buy at the seventh sales contact.

* Over 80% of the people buy when at or over the 8th sales contact.

So again, maintaining a good relationship with your readers is critical. Also critical is that when you do make a product offer you should plan on making that offer no less that eight times. How you do that is totally up to you. I would recommend that you push the soft sale with your post script for the first four to six contacts. Then really make an offer/product recommendation for the seventh, eighth, and ninth contacts and then a final email for that particular campaign thanking all recipient’s that decided to buy with some testimonials thrown into the mix on how much success they are having and a sorry you missed the opportunity to those that decided not to buy. That way the next time you make a product offer those that waited the last time might be more prone to act the second time around.

To your success in all you do

E. Alan Cowgill

PS. Go online and research some of those mini-sites that we talked about that are referred to as “long sales copy” so that you can get some ideas about the proper flow of a sales offer and get some ideas you can implement into your sales process.

The Affiliate Marketing Opportunity And How To Exploit It In 7 Simple Steps

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There is no doubt that affiliate marketing represents a massive opportunity to earn substantial money from the comfort of your own home and the only tools you need are your PC and broadband connection, however newbie affiliate marketers often achieve very little success if any to justify their efforts.

Although this is a business model that anyone can follow it is vital to understand the two key ingredients of affiliate marketing success; targeted traffic and pre-selling the product.

Targeted traffic is self explanatory but what do I mean by ‘pre-selling the product’?

Pre-selling the product simply means that instead of sending your traffic directly to the product’s sales page (what most unsuccessful affiliates do) your traffic is directed to a review page that provides an insiders view of the product.

Here are my seven simple steps to exploiting the affiliate marketing opportunity;

1 Choose the product you are going to promote. I focus on high value products in my niche preferably with a monthly recurring billing feature to earn monthly commissions. High profile products work best.

2 Buy the domain name “productnamereview.com” (replacing “product name” with the name of the product you are promoting)

3 create a free WordPress blog on the domain.

4 Review the product (ask the owner for a review copy) and post your review to your blog.

5 Create a video tour of the product (use a screen-shot video tool such as jing.com) and post the video to your blog.

6 Distribute the video to as many video sharing sites as possible (hey!spread will automate this for a small fee).

7 Digg your posts and video (digg.com)

It is important to post new material to the blog every couple of days for the first week.

These simple steps should result in your review site appearing on the first page of search results for your keywords (the product name).

High profile products (especially big product launches) attract a lot of search engine traffic from prospects who want to check the product out before buying, these people will find your review site, read your review and click your affiliate link to buy!

Because these seven simple steps to exploiting the affiliate marketing opportunity cost just a few dollars you can promote any number of products this way and once the initial set up work is done it pretty much runs itself!

For a free step by step guide with example screen-shots and earnings click the link below.

Affiliate Markerting – The Pros And Cons

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If you are looking for a very lucrative opportunity to start to your online career, it may worth your effort checking what affiliate marketing has in store for you. If you already have some basic understanding about affiliate marketing and how it works, you can begin your profession by simply joining an affiliate network which can earn you a pretty good amount of money even without leaving your home. Affiliate marketing is a fast growing online career and it can certainly offer you alternative options on how to earn money online. With a little knowledge in internet marketing and a good dose of determination to succeed, you can really make this work out for you after all.

The process of becoming an affiliate marketer is slightly more complex than being a regular affiliate but once you are in the network, everything will be rolling in easy. But before you can start your affiliate marketing profession you are required to join an affiliate marketing network before you can have your first client. Affiliate marketing networks have to check every applicant before accepting their membership. Almost all affiliate networks are relatively easy to become a member but some would definitely require that you have some experience in internet marketing and some networks would even accept novice applicants to join their group. Even if you are outside United States, you can be easily accepted by affiliate marketing networks existing in the U.S.

One of the major advantages of affiliate marketing is that you can easily switch one product with another if you find that it is not converting well or there is no enough demand for it in the market regardless of how extensive your marketing promotion is. This means that you will not be stuck with a product that is not working positively for your affiliate business. The only drawback is that you need to become a member with a vast affiliate network if you want to really earn big commissions for your affiliate marketing. If you are still new to this venture, you need to establish your presence first and do most of the legwork so you can have more clients. Generating traffic is one of the biggest challenges faced by new and experienced affiliate marketers but once you are able to overcome this, profits will come rolling your way. Employing some of the tried and tested internet marketing strategies can help you achieve your goals easily in affiliate marketing like a Pay Per Click campaign can help you generate well targeted traffic which has a higher conversion rate for your business.

The truth is that affiliate marketing is a great and thriving business if you will only take the time to try it for yourself. By learning all the essential factors that are involved in affiliate marketing; you are ready to earn huge profits at once. You can conduct more research about this particular career to further enhance your knowledge and although this may seem as an easy venture, you also have to consider the fact that in some ways affiliate marketing could be more difficult than any of your regular day jobs because you need to invest some time and extra effort in knowing who your clients are and what are the essential elements you need to know about their products.

Affiliate Marketing As An Ebay Business Opportunity

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There are many ways we can utilize any eBay business opportunity that comes our way. Many times we may stay idle thinking that there is nothing we can do. But that is a lie. Have you ever heard of eBay affiliate marketing before? If no then note that it is one eBay business opportunity you should not overlook. So if you are one of those who do not have enough money to invest into eBay selling, there is another sound option you can consider which is becoming an eBay affiliate marketer. This is a golden eBay business opportunity and it may not be an easy task in the first place but with time you will come to understand that it is a worthwhile business.

Definition

Affiliate marketing as an option for eBay business opportunity may require some work. This work may involve engaging in some wishful training which will at the end enable you to become an affiliate marketer. As an affiliate marketer, you will find it very easy to make money on eBay. To make this work out well for you, I will unveil some basic steps which will enable you make huge profits as an affiliate marketer.

1. Start with a small niche: This eBay business opportunity will enable you to start with a smaller niche of a profitable big niche, which may involve promoting for more than one store. You will have a fierce competition to face if you start with large sites for affiliate marketing and thereby making small profits. But you can earn money in small niche markets. Staying in the same niche will help you promote better and it is a way of making money.

2. Create a website: as an eBay affiliate marketer, you can get software that will enable you create an eBay affiliate websites. Through niche markets and niche stores, most eBay affiliate marketers have made so much money. Go for low-cost software. The cost of niche store software may be about $97 which is paid only once.

3. Build the site: you have to understand that you have to actually build the sites. The difficult thing here is the keyword search and the act of promoting these sites. Keywords are things which are very complicated though they may seem easy at first. Why it is like this is because everybody wants to rank high for keywords that are very specific and also at the last line of a purchasing cycle.

4. Promotion of site: this is the last training you need to get to become an eBay marketer. This will actually help you rank very high for the keywords and as well drive so much traffic through your sites. As an eBay affiliate marketer you earn much money from targeted traffic. Two things are involve here, either you invest money into the traffic or you will be ready to pay for it with your time.

Affiliate marketing is a sound profitable example of an eBay business opportunity.

Making a full time income from a home based business has become more of a reality for the average individual than ever before. Starting an eBay based business allows you to avoid a lot of the pitfalls that a lot of people fall prey to when setting out to start a business from home. Get a copy of the free report that will show you how to cash in on your own eBay business opportunity.

Earn More Sales With Your Affiliate Program

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Create a members only access section on your website. Instead of charging for the exclusive service you can offer it as an added bonus to further encourage the customer to buy your products. Provide two variations of your e-zine so customers can choose if they want ads included with their e-zines or not.

Because some people hate ads included with e-zines and this will give them the option they’re looking for. Dedicate a section of your website for free classified ads. Then you could exchange banner ads with other affiliate websites in your product niche and continue to build financially rewarding partnerships.

Publish your e-zine only on your website. Provide it free of charge as long as your prospects can subscribe to receive it. This will grow your email list, and it will keep you in regular contact with your customers which in turn will come back to you in more ways than one. When you sell a product package you could also sell advertising space.

You could sell banners, inserts, flyers, booklets, post cards, brochures, pamphlets, viral e-books, and online ads for digital products. Offer daily or weekly cash give-aways or coupons for returning customers or as a way to bribe someone to subscribe to your newsletter, increase traffic, and create a buzz about your online business.

Learn More At…www.DeionCarpenter.com